ORIGINAL BTC

Original BTC is an English brand of lighting fixtures founded in 1990 by Peter Bowles.
It is Peter Bowles himself who imagines and draws each lamp in the respect of a simple and refined aesthetic. The brand produces by hand each of its lamps with noble materials.
The brand wished to collaborate with APR Digital to develop its brand’s notoriety via influencer actions. Unique operation – Event on the 19th of January 2017



Our recommendations

APR Digital implemented the organization of a bloggers event.
A customization workshop would be put in place during the event to personalize the brand’s emblematic Hector lamp, the bloggers would then be offered.

Original BTC is an English brand of lighting fixtures founded in 1990 by Peter Bowles.
It is Peter Bowles himself who imagines and draws each lamp in the respect of a simple and refined aesthetic. The brand produces by hand each of its lamps with noble materials.
The brand wished to collaborate with APR Digital to develop its brand’s notoriety via influencer actions. Unique operation – Event on the 19th of January 2017



Our recommendations

APR Digital implemented the organization of a bloggers event.
A customization workshop would be put in place during the event to personalize the brand’s emblematic Hector lamp, the bloggers would then be offered.