MARGHERITA


Margherita is the new trattoria located in the Saint-Germain district in Paris.
Margherita requested us to create and install its presence on social networks, to increase its notoriety and to create a food community around the restaurant.
The ultimate goal is to increase the number of cutlery during the midday and evening services.
Collaboration: May 2016 to November 2016
Our recommendations
APR Digital organised a blogger event to introduce the restaurant to key influencers in the sector. .20 people were invited for a intimate dinner for a tasting
Defining the key hashtags of the brand and the food universe
Our results
Over 35 releases (blogs, Instagram, twitter, Facebook) the day after the event.
Increase of booking in the following week.
Referencing of the restaurant like a « places to be » spot in Paris.
Number of mentions multiplied by two on social networks.
Mission
Community management
Bloggers event


Margherita is the new trattoria located in the Saint-Germain district in Paris.
Margherita requested us to create and install its presence on social networks, to increase its notoriety and to create a food community around the restaurant.
The ultimate goal is to increase the number of cutlery during the midday and evening services.
Collaboration: May 2016 to November 2016
Our recommendations
APR Digital organised a blogger event to introduce the restaurant to key influencers in the sector. .20 people were invited for a intimate dinner for a tasting
Defining the key hashtags of the brand and the food universe
Our results
Over 35 releases (blogs, Instagram, twitter, Facebook) the day after the event.
Increase of booking in the following week.
Referencing of the restaurant like a « places to be » spot in Paris.
Number of mentions multiplied by two on social networks.
Mission
Community management
Bloggers event